The devil’s all in the details when it comes to cutting-edge design
A slushy SAF combat ration pack of craven rice and mushroom is re-imagined into a popsicle dusted with lemon tea pulverization.
All the same some other pack of sugariness spud soup with barley is transformed into a quenelle, drizzled with milk powder sieved from a cereal drink mix.
When photographer John Heng put up his personal tribute to the army in 2017, every bit Singapore celebrated 50 years of compulsory National Service, he visualised the food in combat packs as culinary fare that could have emerged from high-end restaurants.
His piece of work fired the nation's imagination.
The photos were splashed in a host of publications including mainstream titles like TODAY, and Defense Minister Ng Eng Hen shared the images on Facebook, which were and so shared by over 300 people.
To the uninitiated, John'due south work may await like a simple matter of taking utilitarian ground forces food and plating it prettily for social media. Merely the reality involved a lot more idea.
Said John: "A lot of things that were seemingly simple, were deduced afterward hours of meetings, brainstorming and prepping. Our team does our shoots always thinking: 'How tin nosotros reduce and condense it more?', 'is this skillful enough?'"
THE LEATHER ARTISAN
Like John, leather artisan Lawrence Ku has invested years into his craft to produce things of bespoke beauty.
While he graduated from Temasek Polytechnic with a diploma in Interior Architecture and Design, he loves working with his easily. He spent years honing his motor skills through miniature model making, architectural model making and working as a motorbike mechanic in his garage.
These skills came to the fore when he discovered leather as an art form, and started Kultskins Handcrafted in 2013. The visitor produces handmade leather goods and conducts leather-crafting workshops where students learn how to make items such as bags, menu holders and phone holders.
While the products may seem rather pedestrian by nature, the production process commonly involves a lot more work than meets the middle.
"Very often, earlier a workshop commences, there's that one person who thinks that what we're virtually to do is like shooting fish in a barrel," said Lawrence. "So they surprise themselves with how poorly they perform and realise how much finesse is actually required for the piece of work involved."
For both, it'south the fiddling things, which are non always visible to the people who capeesh their art, which define them equally leaders in their field.
DESIGN BASED ON DEEP THINKING
John discovered this during his journey as a self-taught lensman, which started in 2006.
He was then a sailing instructor, but stumbled into photography when he was approached to assistance out in the Banda Aceh seismic sea wave crisis by bringing torso bags and medical supplies over on sailboats. He decided to go a camera to document his journey, and that was when the photo issues bit.
From in that location, he became a sports photographer, a freelance photographer with the Business Times, and later ventured into food photography.
What makes every one of his photos meaningful and different is the relentless thinking backside it.
"Equally I e'er say, the day we don't beat ourselves upwardly is the mean solar day we should quit the photography industry," John said.
Similarly, for Lawrence, a lot of thinking takes place behind the scenes. Before making his first cut, he considers factors like aesthetics, ergonomics and the design philosophy. It's of import for even simple designs to be as aesthetically pleasing as they are robust.
"I believe that while course follows role, they should both be on near equal footing, and never mutually sectional," he explained.
Both John and Lawrence clearly appreciate the fact that the details are what elevate ane item design above others. This thinking is critical and can be applied across industries, fifty-fifty in car design.
THOUGHTFUL Pattern TRANSCENDS INDUSTRIES
That is why they savour the details backside the pattern of the new Audi Q8, which boasts a new, iconic look as it combines the values of a sport utility vehicle (SUV) with the styling of a four-door coupe.
When compared to other SUVs, Lawrence notes that the Q8 is more curvy and fashionable. Interesting details include a unique octagonal unmarried-frame front end grille architecture, a new design feature that will define all Audi Q car models going forwards.
The auto's elegantly sloping roofline terminates in gently inclined D-pillars and rests confronting the quattro blisters to a higher place the wheel arches, which can house 22-inch wheels, the largest wheels ever used on Audi cars.
Said John: "I have always loved the front grille element and frontal look of the Audi Q series. The quattro blisters are a actually nice touch as they remind me of some American muscle cars. Vehement!"
Inside, the Q8 is equipped with a futuristic internal dashboard comprising two high-resolution touchscreens, which resemble an intuitive virtual cockpit. The haptic and acoustic feedback gives this land-of-the-fine art applied science a very 'real' feel, while reducing the number of buttons and controls required in the motel.
Lawrence is particularly drawn to the pattern of the front grille, the headlights and the tail lite. "The big, eight-sided front grille that blends in very beautifully with the headlights beneath the bonnet is the attending grabber. The angular rim around the grille merges with the rest of the body panels with visible contours."
He added: "It is these small details that make both the interior and exterior look like they were formed as a singular concept, with no disconnect between how the car looks from the outside and how it feels on the within. An amazing amount of consideration has gone into the pattern and it shows."
John said: "Everything comes together really nicely, it is a huge machine, but you don't feel like it is excessive. It still feels lean, yet information technology could be really hateful if you desire it to exist."
Click here to find out more near Audi's expressive new Q design language.
Source: https://cnalifestyle.channelnewsasia.com/advertorial/devils-all-details-when-it-comes-cutting-edge-design-229311
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